Simone a Soif

Challenge

Increasing awareness of the Belgian brand Simone a Soif, and creating a communication strategy to ensure it’s highly visible on social media (LinkedIn, Facebook, Instagram). Re-establishing overall graphic consistency across all channels. Inventing a tone of voice.

Solution

Setting up the future brand strategy based on curiosity. With this guiding thread created, Simone expresses herself differently, depending on the channel she’s on. She has a graphic style of her own, a sassy and creative tone of voice. Just like you and me, her life is influenced by global news and her own news.