Environnement Brussels

Campagne | Be careful around my container!

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Challenge

Raise Brussel citizens’ awareness about illegal dumping around glass and textiles containers. These collection points are too often neglected and around them the Bruxelles-Propreté teams still regularly have to pick up tons of waste every week. What’s the best way to make the diverse population of Brussels aware of this problem?

Solution

A heartfelt call: Be careful around my container! A multimedia campaign and an invitation to get involved. Thirteen participating Brussels municipalities have renamed more than 30 sites for glass and textiles containers, in line with our ownership strategy. ‘Be careful around my container!’ now covers the Freesia container in Schaerbeek and the Demoiselles de Rochefort container in Forest, etc. These collection points belong to us, so we should respect them.

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