Bruxelles Propreté

Campaign | The blue container is not a garbage can!

Logo

Challenge

The use of the blue sorting bag in Brussels has become common practice and the "good sorting" scores are excellent. The blue container, intended for vertical housing, cannot claim the same scores. How can we raise awareness of this issue among the Brussels population, which is therefore eclectic?

Solution

An educational but not boring campaign, graphically simple and original, readable by all and attributive. In order to cover all the channels at our disposal: posters and social networks. A radio support and a monumental illustration of the life of a container at the foot of a vertical habitat ;-)

Illustration

In detail