Action Damien

Campagne | Saving a life for real

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Challenge

Collecting as many donations as possible on World Leprosy Day, on the last weekend of January. How? By inviting the public to buy Action Damien marker pen packs sold by volunteers, all around Belgium.

Solution

Helping the public to understand that, with 50€, Action Damien can really save a life. So we’ve chosen to enter the world of video games, where people actually spend money to purchase virtual lives. The aim is to encourage people to realise that, with Action Damien, this money can save lives… for real.

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